Designing compelling websites requires a knowledge of design principles, as well as the latest technology that is used to produce and display content to your audience.
The design of the website influences the visitor to interact with your website. The easy the design the better for the user. It will help website visitor navigate website pages, read through the content and take actions that will get them closer to a purchase, technically we call it a conversion through the website.
While designing a website, it will seem like a minor consideration. But it plays an important role in your digital marketing strategy success.
Whether you are just starting in the field of web design, or are experienced with design tools available online like Wix, Squarespace or Weebly. You’ll find this blog post helpful in explaining the underlying concepts for organizing, creating, and delivering web content effectively using best practices.
Consistent Brand Design
A website should have a consistent design. Website design that lacks consistent design is stressful and confusing. It becomes difficult for the visitor to understand the services you offer,
A best practice in website design is to keep the design consistent throughout the entire site. Only use the predetermined brand colours, logos, and prolixity on every page of the website. This applies to images, iconography, typography, and videos as well. A brand’s story should be evident and supported in every part of the design.
Easy to use a navigation
The navigation or walkthrough of your website to other pages should be easily accessible for the website visitor. This will result in user navigating to other pages or section of your website.
A visitor to your website will quickly scan your website to find the information they want on your site. If they can’t access the details it results in a decrease in bounce rate. If the design of the website is compelling and is easy to navigate then the user will stay to make an informed decision. This will increase the website bounce rate. Eventually, the visitor will be converted as a lead.
Navigation of the website should have simple headings divisions of the product type, services, locations etc.
Think like your audience, and consider how what you’d look for if you wanted information on a specific product or service.
Your navigation plays an important part in retaining users on your site. It can help users find the information and stay engaged with your website content.
Responsive Design: Website for all the devices.
You will be thinking “What is Responsive Design?”
A website design that is compatible with devices like smartphones, tablets, laptops and computer devices.
You need to make sure that the website can be accessed and navigate your pages and the best way to do this is with responsive design.
Responsive design assures that your website adapts to the browsers and screen sizes your visitors use. Whether someone reaches your website on a smartphone or desktop computer, the user experience will be the same.
Infographic Element (Images and Videos)
Infographic elements supplement a lot to your website. They’re the eye-catching details that keep users engaged, including pages with graphics and photos that are much more interesting to browse than those with simple text. Incorporating relevant photos and graphics throughout your written content. These immediately draw users’ eyes and make them more likely to keep scrolling through your pages.
Check the readability score of your web page
You might weigh great information on your site, but if visitors have trouble reading it. It won’t help you reach your marketing goals.
People need to be able to easily read the information on your website. The first step is simply to make sure that there is plenty of contrast between your text and background colours. This will make your text stand out and be easy to scan by your audience.
Another important part of readability is font. Your font selection has a major impact on how easy it is to read and skim your content, so it’s important to use a clean font that is easy to read.
Stick to simple fonts for your body text, and limit the fancy ones to your titles or headings.
Even so, it’s best to stick to 2-3 different fonts. If you use too many different fonts, your website can look cluttered and unappealing. By sticking to a small selection, you can create a clean, cohesive feel.
A few quick adjustments could make a huge difference.
Create an appealing call to actions
Your calls to action, or CTAs, are what direct visitors to the next step towards becoming customers.
No matter how helpful a visitor may have found one of your pages when they reach the end, they will likely leave. The exception to this is if there is a clear directive that’s in line with their interests.
By including a relevant CTA on each page, you tell visitors what the next step is. You direct them to visit another page, sign up for an email list, or contact your business. This gives your business the power to guide your leads in the right direction.
CTAs are essential for turning visitors into customers. Simply adding one to each page can increase your conversion rate and make your site a more valuable tool for your business.